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    Tuesday, October 19, 2004

    TV and the internets: a match made in the boardroom


    Buzzmachine posted a good bit about the way the internet is absorbing TV. And, at the same time TV is trying to meld with the internet. He uses the recent on-air spat between Tucker Carlson and Jon Stewart as his example. I agree, and think he is correct, but then I've been watching c-span online for a while now. The infrastructure is not in place everywhere but events like this(that draw audiences) will probably help change that.

    Once we can reliably use one machine for both this is going to really kick in to gear but for now these are the kinds of revelations about which he is writing here:

    In old TV, a moment like this came and if you missed it, you missed it. Tough luck. In new TV, you don't need to worry about watching it live -- live is so yesterday -- because thousands of peers will be keeping an eye out for you to let you know what you should watch (we call that metadata now) and they'll record it and distribute it.

    The really stupid thing is that CNN didn't do this themselves: Hey, we had a red-hot segment with tsunami star Jon Stewart strangling our guys with a bow tie; you should watch; here, please, look at this free download because it will promote our bow-tie boy and our brand and our show and give us a little of that Stewart hip heat. That's what CNN should have done. Instead, they'll charge you to deliver a videotape (what's that?) the next day.


    posted by M@ at 5:57 AM   0 comments links to this post

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